LIFE INSURANCE  PRODUCTS IN INDIA:: MARKET  STRATEGIES AND  CUSTOMER  PERCEPTIONS

C.K. Hebbar; Sandeep S. Shenoy; M. Devaraj

LIFE INSURANCE PRODUCTS IN INDIA:

MARKET STRATEGIES AND CUSTOMER PERCEPTIONS

Authors

C.K. Hebbar Mangalore University College, India
Sandeep S. Shenoy Manipal University, India
M. Devaraj University of Mysore, India

Keywords:

Life Insurance, Market Strategies

Abstract

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Published

30-06-2012

Issue

Vol. 16 No. 1 (2012): The Journal of Risk Management and Insurance

Section

Research Articles

License

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